U•Konserve waste-free and reusable lunch-packing and food-storage solutions were a natural outgrowth of what two women saw as a critical need that required immediate attention. With the premise that any business they undertook had to help the environment in some way, it didn’t take much imagination to see how they, as parents of young children, were contributing to garbage landfills, pollutants and sending the wrong message to their own children. How could they set an example of conservation for their children and empower them to be examples of change for the future?